Sep 7, 2020
Givaudan, the global group, has moved to facelift its flavour and fragrance divisions which will be henceforth called ‘Taste & Wellbeing’, as the company seeks to expand its operations across its areas of expertise.
According to the sources, the move is part of its wider 2025 strategy as it further seeks to improve and enhance its portfolio of products and total solutions for a number of food market segments, including devising applications for the confectionery and broader food markets on the whole.
Since last six years, Givaudan has attained a total of 16 businesses, which it is seeking to further expansion with major focus on naturals and delivery systems into food ingredients, nutrition and beauty products.
According to the company, this initiative will offer broader contribution that will help customers to respond in a better way to consumer demand for products that supports health and wellbeing, positive attitude towards ageing and constant changing lifestyles, whilst meeting their ethical and responsible business expectations at large.
Subsequently, the firm’s fragrance division will become ‘Fragrance & Beauty’ highlighting its leadership signaling the expansion into beauty ranges. Louie D’Amico, president Taste & Wellbeing said: “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences.”
The company further added that the new names will reflect its aim in helping to create healthier and happier lives and a respect for nature. With its history dating back over 250 years, the company is committed to driving purpose-led, long-term growth. Only last year Givaudan employed over 14,900 people worldwide and achieved sales of CHF 6.2 billions.