Godrej Tyson Foods Ltd, part of India’s largest diversified agribusiness – Godrej Agrovet Limited, recently launched a new paneer snack under its fastest growing brand, Godrej Yummiez.
The new Godrej Yummiez Paneer Pops complements the brand’s existing packaged food product portfolio. Newly launched Paneer Pops are chunks of paneer wrapped in the most delicious breaded crumbs infused with fresh spices and herbs. It’s crispy; it’s chunky; it’s paneerful!
Paneer is a good source of high-quality protein. Therefore, for vegetarians, paneer-based snacks are one of the ultimate healthy party snacks to enjoy.
Godrej Yummiez has always believed in providing consumers with delicious options by offering a wide variety of vegetarian and non-vegetarian snacks that are delicious and easy to prepare. Paneer-based snacks are popular in the RTC (Ready-To-Cook) category.
Godrej Yummiez already has a strong presence in paneer-based frozen snacks with products like Tandoori Paneer Nuggets, Kadhai Paneer Nuggets, etc. These newly launched ‘Paneer Pops’ is the perfect evening snack.
Paneer Pop is prepared in the exclusive vegetarian snack production facility of Godrej Yummiez using the IQF (Individual Quick Freeze) technology that seals the recipe’s rich flavour and nutritional benefits with no need for ‘added preservatives’.
Speaking about the launch, Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited, said, “In recent years, we have seen Indian consumers turn towards RTC foods that are readily available at their neighbourhood stores. Godrej Yummiez has always stood to offer consumers the best in taste and fine dining experience in the comfort of their homes. The newly launched Paneer Pops is a unique paneer based product where individual paneer cubes are coated with delicious batter to provide a good balance of protein nourishment and yummy taste. With this launch, we are further expanding our vegetarian snacks range and offering consumers the authentic taste of Ghar ka Fast Food.”
As per various market estimations, 35% of frozen vegetarian snacks in India are non-potato-based. However, paneer-based snacks contribute to only a minor share of the pie. Godrej Yummiez has 85% of the market share in paneer-based snacks.
Godrej Yummiez Paneer Pops will be available 400 grams pack and is priced at INR 325. It will be available across major traditional, modern trade and e-commerce channels in Metro and Tier 1 cities across India.