Haier Appliances India (Haier India) plans to become a one-stop solution for all home appliances and consumer electronics by the end of 2024, with a revenue of Rs 10,000 crore. To accomplish this aim, the business anticipates sales growth of 40% in 2023 and 30% in 2024.
Haier India’s focus on product innovation and manufacturing excellence has resulted in the introduction of several industry firsts, including the 3 Door Side-by-Side (SBS) refrigerator, Bottom Mounted Refrigerator (BMR), Glass door refrigerator, Self-Clean Inverter and Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, and self-cleaning technology in Air Conditioners.
Haier India has created a diverse variety of home appliances in the consumer durables business in India with its customer-centric strategy and strong research arm. After establishing a significant position in the refrigerator and washing machine segments, the corporation intends to lead the air conditioner and television markets. The ‘Make in India’ and ‘Made for India’ strategies of Haier India complement its operational excellence, improved manufacturing capabilities, and stronger after-sales support network in bringing best-in-class goods to the Indian market. Haier India provides a variety of smart goods driven by cutting-edge technology to meet the demands of its consumers.
“We at Haier India constantly thrive on the ever-evolving IoT/digital and customer transformation trends to bring in best-in-class innovation that truly benefits today’s Indian consumers,” said Satish NS, President, Haier India. We have one of the major production centres for all domestic supplies in the country and are extending our export base as a result of our alignment with the government’s ‘Make in India’ policy. Product innovation and customer-centricity are essential to our growth strategy; thus, we are working hard to bring in best-in-segment items that are studied, created, and made in India. We are poised to take our position in the Indian market to the next level, with year-on-year growth, an industry-leading product range, and an upgraded customer experience.”
With recent investments, the firm has created the ability to produce 1 million units of air conditioners, 1.5 million units of washing machines, and 3 million units of refrigerators each year at its state-of-the-art manufacturing sites in Greater Noida and Pune. The business is committed to increasing overall production capacity by 25% by 2024, which will be backed by a second phase of growth at its Greater Noida factory. The company intends to invest Rs 1,500 crore by 2025 on backward integration and component localization.
Haier India continues to improve its position with products driven by innovation, customer centricity, powerful after-sales support, comfort, and ease of living for consumers across India.