The Indian Haldiram’s restaurant chain is launching the all-new plant-based Keema Pao and Keema Samosa in collaboration with plant-based foods company BVeg Foods.
Haldiram, the leading manufacturer of namkeens, sweets, western snacks, and ready-to-eat food ranges, is now venturing into the plant protein segment, marking a new landmark for the company as well as the plant protein ecosystem.
This partnership between Haldirams and BVeg Foods is supported by the expert non-profit Good Food Institute (GFI) India. This underlines the further mass market momentum in the burgeoning plant-based foods category.
The Keema Pao and Keema Samosa will be launched as part of Haldiram’s winter special menu 2021 offerings across all 80 restaurants spread out in northern India.
Made with the goodness of plant protein and fresh vegetables, the Keema Pao and Keema Samosa are a retake on classic Indian favourites with lip-smacking delicious flavours but without the guilt.
Beyond this exciting launch, BVeg Foods aims to launch its products through additional channels in the coming months, and consumers can expect to see even more of the varied product creations and partnerships in the near future.
This launch is yet another significant milestone in the rapidly growing plant-based food industry in India and another feather in the cap for BVeg Foods after their recent success with convenience store chain 24 Seven.