Hamdard Foods India, the company behind the iconic RoohAfza brand, has entered the ready-to-drink (RTD) flavoured milk category with the launch of ‘Hamdard Asli Milkshakes.’ The new range, available in Chocolate, Strawberry, Mango, and Vanilla flavors, is targeted at young consumers and positioned as a thick, creamy, and preservative-free beverage.
Manufactured at Hamdard’s Aurangabad facility, the milkshakes are now available across general and modern trade outlets, e-commerce platforms, and the brand’s direct-to-consumer (D2C) website.
“At Hamdard, we recognize the growing demand for convenient and high-quality beverage options. Our new range of Hamdard Asli Milkshakes is a testament to this belief, offering a deliciously thick and creamy drink that kids will love while parents can be assured of its quality. It’s the perfect companion for children after school or during playtime,” said Hamid Ahmed, CEO of Hamdard Foods India.
With this launch, Hamdard aims to strengthen its presence in the dairy-based beverage market, leveraging its heritage in health and nutrition.