Hangyo Ice Creams, one of South India’s leading ice cream brands, has announced its association as an Associate Partner for Bigg Boss Kannada Season 11 on Colors Kannada, hosted by megastar Kiccha Sudeep. The show, which premiered on September 29, 2024, marks Hangyo’s debut in the entertainment world, adding a sweet touch to the excitement of reality TV.
Following its successful partnership with Royal Challengers Bangalore in IPL 2024, this collaboration strengthens Hangyo’s brand presence by tapping into the entertainment space. As part of the initiative, a specially designed Hangyo Ice Cream freezer will be placed inside the Bigg Boss house, providing contestants with access to their signature treats throughout the show.
Hangyo’s Managing Director, Pradeep Pai, emphasized the company’s mission to spread happiness: “Our aim is for the joy felt by the contestants as they enjoy our ice creams to be shared with the audience at home, spreading smiles far and wide.”
Dinesh Shenoy, COO of Hangyo Ice Creams, echoed this sentiment, noting that the collaboration with Bigg Boss Kannada allows the brand to connect with millions of viewers across Karnataka and beyond. “Partnering with a massive entertainment platform like Bigg Boss Kannada is a natural extension of our commitment to delighting consumers,” he said.