June 1, 2020
Conceptualized by Sideways, the digital film ‘Sabse pehle kya karega?’ aims the time to think about first thing that you will do post-lockdown
Partnered with Havmor, Sideways presents ‘Sabse pehle kya karega?’ – a digital campaign which is launched that underlines what’s on everyone’s minds post-lockdown, seeing an end in most metro and II tier cities.
The ad campaign focuses on what the consumer wishes the moment life returns to normal. Of course, there are a lot of things to do, but what’s the first thing they would want to do? The feeling can only be felt and experienced with is the smallest yet simplest pleasures of life that people were deprived of this summers and that is having ice creams!!!!!
Kicking off with an ice cream, the company assures of bringing back happiness which is the message highlighted in the campaign – Khushiyan wapas le aao.
Speaking about the film, Anindya Dutta, MD – Havmor Ice Cream, said, “We feel this brand film will specifically help in strengthening our bond further with consumers, many of whom have been waiting to eat their favorite Havmor Ice Cream. We are confident that ice cream consumption will pick up and we are already seeing green shoots.”
Shekhar Agarwal, Head of Marketing – Havmor Ice Cream, added, “The film is an enjoyable way of articulating emotion of what we all want to do once the lockdown is over. Ice Cream is a source of happiness to many, and we see our brand playing a central role in bringing happiness in small measures in our consumer’s day to day life.”
Abhijit Avasthi, Founder – Sideways, said, “Havmor is a brand that promises unlocking joy in ordinary moments. Under the given circumstances just the thought of getting back to a semblance of normalcy is a source of joy for most of us. And that’s what we have tried to capture using a nice hummable track.”