Bengaluru-based healthy snacking startup Healthy Master is charting an aggressive growth path, targeting ₹500 crore in revenue over the next five years, driven by the rapid expansion of quick commerce and a growing international footprint.
The brand expects its revenue to surge to ₹75 crore by FY27–28, up sharply from ₹9.23 crore in FY24–25, according to Tarun Agrawal, Co-founder and CEO of Healthy Master. Revenue is projected to more than double to ₹20 crore in FY25–26, rise to ₹40 crore in FY26–27, and continue on a near triple-digit growth trajectory thereafter.
Quick commerce has emerged as the company’s primary growth engine, currently accounting for around 50 per cent of total sales. This share is expected to increase to 60 per cent in the near term and up to 75 per cent over the next 12 months. Healthy Master is present across major platforms including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now, BigBasket and FirstClub.
“Quick commerce has fundamentally changed how consumers snack at home,” Agrawal said, adding that instant availability at the point of impulse is key to building everyday consumption habits. Since its pan-India rollout in January 2025, the brand has been clocking around 75,000 orders a month, growing at 20 per cent month-on-month.
Despite operating in a price-sensitive category, Healthy Master has managed to stay profitable. The company closed FY24–25 EBITDA-positive at 7 per cent, with 8–10 per cent EBITDA margins on quick commerce channels, supported by gross margins of about 65 per cent. To broaden its consumer base, the brand has introduced ₹30 snack packs, positioned as portion-controlled alternatives to mass-market products. Its portfolio spans over 250 SKUs, with baked and non-fried snacks gaining strong traction online.
Offline expansion, however, is being approached cautiously. Learning from pandemic-era challenges, the company is prioritizing organised retail chains over general trade. It is in talks with DMart and Reliance Freshpik, with products already listed on DMart Ready in Bengaluru, and plans limited physical store pilots over the next six to nine months.
International markets form another key pillar of Healthy Master’s growth strategy. After launching in the US, the company is preparing to enter Singapore, Dubai, Canada and the UK, aiming to operate in 8–10 countries by December 2025. The recent appointment of Milind Soman as brand ambassador is expected to further strengthen its nutrition-first positioning.
To support this expansion phase, Healthy Master plans to raise ₹3 crore in its first external funding round, with capital earmarked for inventory readiness, product development and selective brand building. Founded in 2019, the company operates a 10,000 sq ft warehouse in Bengaluru and works with six contract manufacturers across five states, having remained bootstrapped until turning profitable in FY25.