Feb 23, 2021
Heritage Novandie Foods, a joint venture between Heritage Foods and Novandie Foods, started in 2017 and a subsidiary of Andros, France, is entering the Indian market with its first line of products.
The start-up is now introducing French Yoghurt recipes for the Indian market through their Yoghurt brand – Mamie Yova. Mamie Yova’s fruit yogurts and the yo pop is ready to be made available through multiple distributors and retailers spread across modern trade, standalone supermarkets, and e-commerce channels.
The brand’s journey has commenced from 3 cities in India – Mumbai, Pune, and Ahmedabad and plans to reach Baroda and Surat by end of March 2021, followed by expansion plans to Hyderabad and Bangalore by the first quarter of FY21-22.
Heritage Foods is one of the largest private dairy products providers from South India. It processes and markets a full line of dairy products including fresh milk, curd, buttermilk, lassi, ice-cream, paneer, ghee, table butter, cooking butter, milk powder, flavored milk, UHT milk, and dairy whitener. Headquartered in Hyderabad, the company has a significant presence in the states of Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, NCR Delhi, Haryana, Rajasthan, Uttarakhand & Uttar Pradesh.