Hershey India, a global leader in snacking and confectionery, has recently unveiled HERSHEY’S Choco Delights, a delectable milk chocolate bar with an irresistible crunch. This latest addition to Hershey’s chocolate portfolio in India marks the company’s venture into the value-moulded chocolate sub-segment, a significant domain within the country’s chocolate market.
The launch of HERSHEY’S Choco Delights addresses the burgeoning demand for distinctive snacking options at an affordable price point, particularly among Gen Z, Millennials, and value-conscious consumers in India.
Luigi Mirri, the general manager of Hershey India and APAC, expressed excitement about the launch, stating, “Hershey’s Choco Delights offers a unique blend of melt-in-mouth chocolate and delightful crunchies, delivering Hershey’s signature chocolatey experience at an accessible price point. This launch underscores our commitment to fortifying our chocolate portfolio in India and fostering innovation to engage a diverse consumer base. With this introduction, we aspire to carve a significant niche in the chocolate segment, catering to various consumption occasions for chocolate enthusiasts.”
This launch represents a strategic move for Hershey India as it expands its footprint in the chocolate segment, following the successful introduction of products like HERSHEY’S KISSES, HERSHEY’S Exotic Dark, HERSHEY’S Bars, and HERSHEY’S Choco Tubes.
HERSHEY’S Choco Delights is poised to captivate a broader audience in the confectionery market, particularly targeting metropolitan areas with populations exceeding one million. Consumers can indulge in the tempting offering of HERSHEY’S Choco Delights, available at retail outlets in top cities for just Rs 10, promising an affordable yet delightful chocolate experience.