Rakesh Masala has appointed Bollywood superstar Hrithik Roshan as its brand ambassador as part of its 50th anniversary celebrations, the company announced in a recent press release.
Founded in 1975 by S.P. Chaudhary with just two products, Rakesh Masala has grown into a household name, offering over 80 products across various categories, including spices, oils, flours, snacks, and kitchen essentials. The company was among the first in North India to adopt cryogenic technology for spice grinding — a process that preserves the aroma, color, and essential oils of spices.
“Over the decades, we have earned the trust of millions, and this partnership is a celebration of that legacy,” said Ajhay Kumar, Director, Rakesh Masala. “With our advanced cryogenic technology ensuring purity and freshness in every pack, we are proud to take Rakesh Masala into the next generation of Indian kitchens together with Hrithik.”
The brand’s 50-year milestone will be marked by a new television commercial featuring Hrithik Roshan, accompanied by a multi-channel campaign that spans television, digital platforms, and retail outlets.
With this collaboration, Rakesh Masala aims to strengthen its connection with younger consumers while reinforcing its commitment to quality and innovation in the Indian spice industry.