Frozen food major HyFun Foods is set to cross ₹100 crore in domestic retail revenue by the end of calendar year 2025, riding high on India’s booming quick commerce sector. The Gujarat-based company is expanding its omnichannel footprint with an aggressive focus on platforms like Zepto, Swiggy, and Blinkit, which are expected to contribute nearly one-third of its B2C sales — a fivefold increase over last year.
“By 2028, we expect 50% of our total consumption to come from the Indian market,” said Haresh Karamchandani, Managing Director and Group CEO of HyFun Foods, in an exclusive interaction with ET Retail.
HyFun, which reported over ₹1,450 crore in revenue in FY25, is targeting a turnover of ₹5,000 crore over the next five years, scaling up both its domestic and international operations.
In the last three years, HyFun has expanded its retail reach from just 6 cities to over 50, propelled by improvements in cold chain infrastructure and growing consumer acceptance of frozen foods. Strategic collaborations with quick commerce players have enabled near-instant delivery of its frozen snacks to urban consumers.
A standout initiative is HyFun’s partnership with Zepto Café, which leverages Zepto’s cold supply chain infrastructure to deliver frozen products within minutes. “Zepto Café is solving cold chain challenges for frozen food and helping us reach consumers faster,” Karamchandani noted.
HyFun is betting on its omnichannel strategy to increase visibility and convenience for consumers. Its products are now accessible both through modern and general trade outlets and via digital-first channels. “We want to make frozen food mainstream, not just for convenience, but for consistent quality and taste,” Karamchandani said.
The company is expanding its ready-to-cook frozen snack portfolio, which currently includes hits like French Fries and Cheese Corn Nuggets. Upcoming additions include Mumbai Aloo Vada, Mixed Veg Momos, Mozzarella Stix, Hara Bhara Kebab, and Spicy Paneer Patty, catering to the evolving tastes of Indian consumers.
While 70% of HyFun’s revenue still comes from exports to Southeast Asia, the Gulf, and, more recently, Walmart in the US, the company aims to achieve a balanced 50:50 revenue split between domestic and international markets within five years.
HyFun sources potatoes from over 7,500 farmers, mainly in Gujarat, and has expanded procurement to Madhya Pradesh and Uttar Pradesh. The company is also exploring contract farming of onions to diversify its agricultural input base and product line.
With robust growth plans, innovative product launches, and a deep push into digital and retail distribution, HyFun Foods is positioning itself at the forefront of India’s frozen food revolution.