HyFun Foods, a leading player in India’s frozen potato products sector, has partnered with UK-based crop insights company HarvestEye to introduce advanced artificial intelligence (AI) technology in India. The collaboration aims to enhance potato farming efficiency, improve crop quality, and help farmers maximize the potential of their harvested produce through cutting-edge innovation.
According to HyFun Group, this strategic partnership aligns with its vision of transforming the fresh-produce-linked food industry. Through its agribusiness unit, HyFarm, the company seeks to integrate state-of-the-art advancements into potato farming.
HyFarm has consistently focused on leveraging digital technologies and precision agriculture tools to boost productivity, profitability, and crop quality. The partnership will streamline and strengthen the potato value chain while minimizing crop losses.
HarvestEye will deploy vision systems powered by advanced machine learning (AML) and AI to offer real-time insights into potato crops, including size, count, and weight. Additionally, the integration of HarvestEye’s technology with HyFarm’s digital farmer-connect ecosystem, Farmoji, will provide potato farmers access to crop advisories, soil health analysis, water efficiency guidance, weather and disease alerts, drone spraying, and mechanization.
The collaboration will enhance transparency regarding the quality and profile of potatoes supplied to processing plants, ensuring better value realization for farmers. This, in turn, will lead to higher-quality frozen products for global consumers.
HyFarm highlighted that the introduction of HarvestEye in India will be transformative for potato farmers by ensuring transparency, maintaining quality supplies, and enhancing both productivity and profitability.
For India’s rapidly evolving processing industry, this collaboration will provide data-driven insights, optimize raw material utilization, and improve sustainability for finished products such as French fries, hash browns, and other potato-based snacks.
HarvestEye’s leadership emphasized that this partnership extends the benefits of technological innovation to key markets, revolutionizing potato farming and improving food processing efficiency.
India, as the second-largest producer of potatoes globally, stands to benefit significantly from this collaboration, which underscores the country’s commitment to leveraging technology for a more resilient, efficient, and farmer-friendly agricultural ecosystem.