Gujarat-based frozen foods major HyFun Foods is expanding its ready-to-cook snack portfolio with a focus on Indian street-style flavours, as it looks to deepen its presence in both HoReCa and retail markets. The company has launched the Mumbai Aloo Vada and is set to introduce a Spicy Paneer Patty in the coming months.
The expansion is part of HyFun’s broader strategy to scale up its domestic retail business, aiming for ₹100 crore in retail revenue by 2025. Quick commerce platforms are expected to contribute significantly, with projections indicating they will account for nearly 33% of the company’s B2C revenue next year — a fivefold jump from the previous year.
“At HyFun, we’re proud to offer both international favourites and authentic Indian innovations — from our patties featured in leading QSRs to our Mumbai Aloo Vada, which we proudly call the ‘Indian burger’,” said Haresh Karamchandani, CEO of HyFun Foods.
The new products will be available across the HoReCa channel and rolled out to retail shelves as part of HyFun’s omnichannel strategy. Over the past three years, the company has expanded its retail footprint from 6 to over 50 cities, driven by improved cold chain infrastructure and growing consumer interest in frozen foods.
HyFun’s products are now available on major quick commerce and online platforms, including Zepto, Swiggy Instamart, Blinkit, and JioMart. The company also maintains strong visibility across general and modern trade channels.
HyFun Foods reported ₹1,450 crore in revenue in FY25, and is targeting ₹5,000 crore in revenue over the next five years through a mix of domestic and international growth. Currently, exports contribute 70% of the company’s revenue, with key markets in Southeast Asia and the Gulf. It has also begun supplying to Walmart in the United States.
Looking ahead, the company aims to increase its domestic consumption share to 50% of total sales by 2028, marking a significant strategic shift towards the Indian market.
With this new wave of street-style frozen snacks, HyFun is positioning itself to cater to India’s growing appetite for convenient yet familiar flavours — a segment rapidly gaining traction in both home kitchens and hospitality kitchens nationwide.