Feb 15, 2020
Ice cream brand ‘Rollicks’, eyes 28% growth in coming five years
Bengal-based ice cream brand ‘Rollick’, owned by Prestige Ice Creams Pvt Ltd, is looking to spread its wings in the eastern and north-eastern regions by expanding its presence in 100 more II & III tier cities. The company also plans to blanket Maharashtra, Uttar Pradesh, Madhya Pradesh, Telangana and Andhra Pradesh with its products by next four or five years.
According to Prestige Managing Director Gaurav Khemani, “The brand currently has its presence in 14 states of India viz…West Bengal (hometown), Chhattisgarh, Jharkhand, Odisha, and the North Eastern States, apart from Bhutan”.
“We had been growing at a CAGR of around 23 per cent for the last five years and, in 2019, we clocked 30 per cent growth. We are aiming for a CAGR of 28 per cent for the next five years,” explained Khemani.
The ice-cream market in India is estimated to be at ₹15,000-20,000 crore is growing at 14-16 per cent. Rollick is expecting a higher growth rate than other industry players, backed by both its regional diversification and wide range of product portfolio.
Rollick recently increased its production capacity from 45,000 litres a day to 1,20,000 litres, keeping in mind the expansion that Rollick is planning to implement in coming years. Prestige Ice Creams Pvt Ltd also manufactures products for Unilever and Mother Dairy at its existing plant.
The brand, which is currently available across 15,000 retail outlets, is looking to add another 5,000 this year. Rollick is also available in modern mall outlets and hypermarkets such as those of Spencer’s and Reliance Fresh, in Bengal and Jharkhand. The company is also in talks with two or three more retail players.
The company has 20 ice-cream parlours spread across Bengal, and is look at setting up more outlets and parlours for branding purposes.
“Our sales from these parlours are nowhere close to what we get through our retail touch points. But we would look at setting up more parlours — more for branding purposes than aiming at higher sales,” Khemani said.
The company currently offers 120 flavours of ice-cream, with plans to roll out four more this summer season.