iD Fresh Food, India’s leading brand in fresh, natural food products, is embarking on a significant expansion journey, marking an ambitious growth trajectory. The Bengaluru-based company has unveiled plans to extend its reach across India, launching in 11 new cities, including several Tier 2 and Tier 3 markets across six states. This strategic move is aimed at meeting the increasing consumer demand for fresh and natural food options. The company will introduce its renowned product range to new cities such as Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal.
Residents of these cities will soon have access to iD Fresh Food’s popular products, including Idly Dosa batter, Malabar Parota, Wheat Lachha Paratha, Paneer, Curd, and Coffee, bringing a touch of homemade goodness to their kitchens.
Rajat Diwaker, CEO (India) of iD Fresh Food, expressed optimism about the expansion, stating, “With our current expansion and upcoming product launches, we are well-positioned to achieve our revenue targets for FY 2025. Expanding into 11 cities is a strategic move to tap into opportunities in both Tier 1 and Tier 2 cities in India. Beyond our strategic plans and investments, innovation will remain at the core of our offerings, driving the growth of our business in both domestic and global markets.”
iD Fresh Food has been a pioneer in the ‘fresh food’ revolution in India, dedicated to providing preservative-free, natural, and authentic products. The company’s success is rooted in its commitment to delivering food that is reminiscent of traditional homemade preparations, free from chemicals, preservatives, and artificial additives. Their goal is to evoke the nostalgic taste of grandmother’s cooking while ensuring it reaches consumers in the healthiest way possible.
PC Musthafa, Global CEO and Co-Founder of iD Fresh Food, highlighted the company’s future plans, stating, “As we prepare for international expansion and our IPO journey, our key focus will continue to be on delivering world-class products and ensuring they are accessible to everyone. While we are thrilled with the support iD Fresh has received across India, our expansion into new cities underscores our commitment to leading the fresh and clean food movement in India. Our aim is to become the market leader in these regions within the next 12 to 18 months. We are excited and look forward to receiving the same warmth and appreciation we have enjoyed so far.”