iD Fresh Food, the Bengaluru-based ready-to-cook and fresh food brand, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, signaling a strategic push to scale its global presence, particularly in the GCC region.
Malhotra, a veteran in the consumer goods industry with over two decades of leadership experience at global giants like Colgate-Palmolive, Unilever, and PepsiCo, will spearhead iD Fresh’s international growth strategy. His mandate includes deepening market penetration in the GCC, innovating product offerings tailored to regional preferences, forging key partnerships, and strengthening the company’s distribution network abroad.
Commenting on his new role, Malhotra said, “The opportunity to scale a homegrown success story across new international frontiers is both humbling and energizing.”
The move comes as iD Fresh Food experiences robust financial growth, with the company reporting a 25% annual increase in revenue and maintaining healthy EBITDA margins. The leadership addition is expected to bolster the brand’s ambitions of becoming a global household name in the fresh food segment.