Ferrero is launching a new version of its iconic Nutella spread—this time with peanuts—marking the first-ever flavor innovation in the 61-year history of the beloved cocoa and hazelnut brand. The new offering, Nutella Peanut, is set to hit shelves in spring 2026.
The innovation blends the smooth, chocolatey flavor Nutella is known for with the rich taste of roasted peanuts. It reflects the brand’s focus on broadening its market reach, especially in regions where peanut consumption is high and peanut butter is a household staple.
“This is not a competitor to peanut butter but a unique addition to our portfolio,” said Seth Gonzalez, senior director of marketing at Ferrero. The spread was five years in the making and underscores the company’s long-term commitment to expanding its offerings in key global markets.
The product will be manufactured in one of Ferrero’s established facilities that also handles other peanut-based confections, and the company is investing $75 million to support the necessary infrastructure.
Nutella has seen rapid sales growth in recent years, nearly doubling since 2020. The new variant is expected to drive further momentum. Ferrero hinted that additional formats of Nutella Peanut—such as biscuits or snack packs—could be on the horizon, depending on consumer response.
The release is part of a broader wave of innovations from Ferrero in the coming months, including Ferrero Rocher chocolate squares, Tic Tac Dr. Pepper, Butterfinger Marshmallow, and a limited-edition Crunch White bar.
Ferrero’s broader expansion strategy includes a series of high-profile acquisitions, including iconic cookie and ice cream brands, solidifying its global confectionery and snack market presence. While some competitors have struggled amid shifting consumer spending patterns, Ferrero has continued to grow, posting 3.4% dollar growth over the past year.