Synopsis: A recent report by the State Bank of India (SBI) highlights a 5% decline in the consumption of pulses and cereals in India, reflecting a significant shift in household spending patterns towards other food categories and discretionary expenses.
The latest SBI report reveals a notable 5% drop in the consumption of pulses and cereals among Indian households. This decline signals changing dietary habits and evolving spending priorities driven by rising incomes, urbanization, and increasing exposure to diverse food choices.
The report suggests that while traditional staples like pulses and cereals remain essential in Indian diets, their share in household expenditure has reduced. This shift is attributed to a growing preference for processed foods, dairy products, and protein-rich alternatives.
Additionally, discretionary spending on lifestyle products, eating out, and convenience foods has risen, especially in urban areas. Rising disposable incomes and changing family structures are further fuelling this transformation.
Impact on the Food Industry
The decline in pulses and cereal consumption is expected to have ripple effects across the agriculture and food processing sectors. Policymakers may need to address these trends to ensure nutritional security while balancing market demand.
As spending habits continue to evolve, food companies and policymakers must adapt to these shifts by offering innovative products that cater to changing preferences. The focus will remain on maintaining a balance between traditional dietary habits and modern consumption patterns.
The SBI report underscores the importance of tracking these trends to ensure sustainable growth in India’s food sector amid changing consumer behaviour.