India’s food service market is on track to surpass USD 125 billion by 2030, driven by a sharp rise in organized players, growing digital adoption, and an increasing culinary curiosity among consumers, according to the latest ‘How India Eats’ report by Swiggy and Kearney.
The market, currently estimated at USD 78 billion in 2025, has grown significantly from USD 49 billion in 2019. The organized segment is expected to more than double and account for over 60% of total industry expansion, eventually overtaking the unorganized sector.
Rising incomes, convenience-led consumption, and a surge in experimentation continue to reshape eating habits. The report highlights a 20% increase in unique cuisines ordered per customer and a 30% rise in restaurants chosen per customer, signaling India’s rapidly evolving culinary preferences.
Health-focused choices are also accelerating, with ‘better-for-you’ meals growing 2.3 times faster than overall orders. Meanwhile, hyper-regional Indian cuisines such as Goan, Bihari, and Pahari are expanding at 2–8 times the rate of mainstream fare. Global flavours are gaining ground too—Korean cuisines have grown 17x, Vietnamese 6x, and Mexican 3.7x.
Local beverages like buttermilk and sharbat have surged 4–6x, prompting global QSRs to innovate for Indian tastes, while searches for Boba Tea and Matcha have risen 11x and 4x, respectively.
Swiggy Food Marketplace CEO Rohit Kapoor noted the industry’s dramatic evolution, saying consumers are simultaneously seeking affordability in familiar cuisines and embracing new-age beverages and global flavours. Rajat Tuli, Partner and F&B Lead at Kearney, added that growth beyond the top eight cities is now twice as fast, driven by corporate, industrial, educational, and tourist hubs.
Gen Z remains the fastest-growing cohort in dining-out—expanding at three times the pace of others—and is pushing demand for trend-led, Instagram-friendly food experiences.
With India’s food services sector contributing just 1.9% to GDP—compared to 5% in China and 6% in Brazil—the report suggests the country holds vast untapped potential as consumption continues to rise.