Nov 11, 2020
Trinity, Choco Swiss Roll and Layer Cake Sunfeast Caker are the three formats of bakery products that is about to launch soon. Sunfeast Caker will be available across India from this November onwards.
ITC’s biscuit brand Sunfeast is now expanding its presence in the cakes category with the launch of a new sub-brand Sunfeast Caker and the brand will have a portfolio of innovative products that will provide premium experiences to consumers at affordable prices. The premium products are expected to help scale up the category and make snacking a delightful experience.
Sunfeast Caker will be launching three variants, including the signature and first in the category, ‘Trinity’, a differentiated product innovation. This triple layered cake has a choco enrobed bottom, choco crème as the middle filling and is topped with a choco drizzle. That’s choco all the way!!!!
Variant No.2 will be a reimagined Choco Swiss Roll, adorned with a choco drizzle, evoking visuals quintessential to a fresh bakery product and the third will be an exciting presentation of Layer Cakes in two variants including Choco & Butterscotch.
Chief Operating Officer, Ali Harris Shere of Biscuits and Cakes Cluster, Foods Division, ITC Limited, said, “The cakes category in India has been growing at a very promising pace. Given that it is a large category and with our experienced play in the biscuits segment, we believe it is the right time to expand our franchise. Our focus would be to drive further growth of the category by re-defining the way consumers view and consume packaged cakes. The endeavour would be to bridge the experiential gap between fresh bakery cakes and packaged cakes through our unique offerings. As a national trusted brand, we look forward to delighting households across the country with this specially crafted new range of Sunfeast Caker.”
The variants, 28 gms SKU of Trinity and 29 gms SKU of Swiss Roll will be available at Rs. 10 while the Layer Cakes will be available for Rs. 5 and Rs. 10, respectively. Sunfeast Caker will be available throughtout India from November 2020.