ITC’s Aashirvaad brand has introduced its latest product: Himalayan Pink Salt. Known for its commitment to high-quality and safe products, Aashirvaad’s Himalayan Pink Salt promises “Purity You Can See & Taste.”
This new salt variant is distinguished by its naturally deep pink colour, which results from the premium quality of the salt sourced by Aashirvaad. Unlike other salts, Aashirvaad’s Himalayan Pink Salt contains no added colours, emphasizing its natural origins and purity.
Referred to as Sendha Namak or Saindhava Lavana in India, Himalayan Pink Salt is prized for its natural sourcing from the Himalayan salt mines. It is rich in essential minerals such as calcium and magnesium, making it a valuable addition to any kitchen.
This launch further solidifies Aashirvaad’s reputation for delivering products that combine quality, safety, and natural goodness.