ITC Foods is set to revolutionize its packaging approach, focusing on enhancing the product experience, extending shelf life, and driving sustainability. Biswarup Chakrabarty, General Manager and Head of Packaging Development at ITC Foods, announced these initiatives, emphasizing the company’s commitment to meeting the evolving needs of consumers through structural reengineering and product premiumization.
In a bid to stay competitive, ITC has introduced several packaging innovations, including the round noodle block for YiPPee! noodles and breathable packs for Aashirvaad atta. Additionally, the company has expanded its use of paper-based packaging across its product lines. These efforts are part of a broader strategy to reduce plastic usage and increase the availability of recyclable packaging options.
“ITC Foods brands are leading the way in packaging innovations by minimizing plastic use and incorporating more paper-based solutions,” Chakrabarty said. “We are also exploring the use of recycled plastic and recyclable materials to further our sustainability goals.”
The rise of e-commerce has presented new challenges and opportunities for the FMCG sector. ITC is responding by aiming to make its packaging channel-agnostic, addressing the complexities of different product handling requirements in traditional retail versus e-commerce. “We develop distinct secondary packaging, or SKUs, for e-commerce, collaborating closely with the respective channels,” Chakrabarty explained.
Looking ahead, ITC anticipates a greater adoption of biodegradable materials in packaging, despite current limitations. Chakrabarty highlighted the importance of biodegradable solutions for items that are difficult to recycle, such as small wrappers and wet food containers. Advances in barrier technology are expected to further support the shift towards paper-based solutions, enhancing both sustainability and efficiency in the FMCG sector.
As ITC continues to innovate in packaging, it remains committed to balancing cost management with premiumization, ensuring that its products not only meet consumer expectations but also contribute to a more sustainable future.