The food industry has been criticized for its negative association with processed foods, but recent trends suggest that this perception may be changing. The Health and Wellness Megatrend, as highlighted by a GlobalData report, has shifted consumer purchasing decisions towards health impacts, with 66% of global consumers heavily influenced by a product’s impact on their health and well-being in 2022. This shift is driven by consumer preferences and global government pressures, pushing food manufacturers to enhance the nutritional value of their offerings.
One strategy to challenge the perception of processed foods as unhealthy is through reformulation, where seasoning plays a crucial role in improving nutritional quality. By investing in more precise processing equipment, producers can control sugar and salt levels, meet stringent nutritional targets, and minimize waste and transition times.
Automation for healthier frying can also help to distance processed foods from unhealthy fat stereotypes. By using advanced processing equipment, brands can manage oil quality during frying, allowing the use of “healthier” oils and improving products’ nutritional profiles. Innovative ingredients like lentils, seeds, and vegetables are being explored to revamp classic items.
A holistic approach to health and sustainability is essential, as many plant-based foods, although processed, tend to be healthier and more environmentally friendly than their animal-derived counterparts. This paradigm shift extends to sustainability, contributing to brands’ overall positive image. Producers need adaptable, efficient processing and packaging solutions capable of swiftly accommodating plant-based products. Automated gas-flow analysis software and hygienic equipment play essential roles in enhancing energy efficiency and reducing waste.
Elevating transparency through line monitoring is crucial for brand trust. Online monitoring systems and smart equipment offer crucial insights, enabling brands to address consumer concerns at every production stage. Barcode scanners, date code assurance tools, and detection equipment integrated into the production line verify product accuracy, ensure legible packaging, and scan for foreign objects.
A balanced approach to health-conscious choices is necessary for the food industry to guide consumers towards healthier dietary options. Processing can enhance products’ health aspects, from stabilizing shelf lives to making essential nutrition accessible. Clear communication of these benefits can challenge consumer suspicions and break down myths surrounding processed foods. As brands step up to communicate honestly and enhance their products’ nutritional attributes, they pave the way for healthier choices and a more informed consumer base.