Indian burger chain Jumboking is set to enter the international market with planned expansions into Dubai and Singapore. The company is also increasing its footprint domestically, aiming to establish a presence in seven additional Indian cities.
Jumboking has been receiving inquiries from potential markets in Dubai and Southeast Asia, prompting its move toward global expansion. The company believes its expertise in catering to metro travelers in India will add value to similar customer segments in international markets.
Founded in 2001 as a vada pav seller, Jumboking pivoted in 2017 to specialize in burgers. It has since set an ambitious target of reaching 1,000 stores by 2030, up from its current count of 185 stores. The company sees Mumbai as a market capable of supporting 250 more outlets, while Delhi could accommodate up to 300 stores as part of its national growth strategy.
Jumboking currently operates in five cities—Mumbai, Delhi, Hyderabad, Bangalore, and Pune—and plans to expand into Chennai, Ahmedabad, Indore, Jaipur, Chandigarh, Lucknow, and Kolkata in 2025. The company aims to dominate the burger segment in the cities it serves, gradually increasing store counts by 12-24 outlets in each location.
Rather than spreading thinly across 200 cities, Jumboking is focusing on scaling efficiently by reaching 100 stores in 12 key cities. This strategy ensures better economies of scale in supply chain and marketing, crucial for success in the Quick Service Restaurant (QSR) sector.
To support its expansion, Jumboking is targeting high-footfall transit hubs and partnering with local entrepreneurs to grow its franchise network. The brand expects to double its systemwide sales every two to three years over the next five to six years.
In a major financial boost, ace investor Ashish Kacholia recently acquired a 17.2% stake in Jumboking, making him the company’s second-largest shareholder. The investment was made through a secondary market transaction, following the exit of Triton Fund, which had previously invested in the brand in 2018.
With a strong domestic and international expansion plan, Jumboking is poised to strengthen its position as a leading burger chain in India and beyond.