Karnataka’s flagship dairy brand, Nandini, is set to make its North India debut in Delhi on November 21, entering the competitive dairy market dominated by Amul and Mother Dairy. Operated by the Karnataka Milk Federation (KMF), the brand will launch with fresh milk and curd and plans to expand its offerings with idli and dosa batter in Bengaluru on November 26.
To support its entry into the national capital, Nandini will transport 100,000 kilograms of milk daily from Karnataka to Delhi using a fleet of insulated tankers. The logistics will involve three 33-kiloliter tankers daily, with 25 vehicles rotating weekly to supply Delhi and parts of Haryana.
This marks Nandini’s first venture into North India, where it will compete with well-established brands like Amul, Mother Dairy, Madhusudan, and Namaste India.
In July 2024, Nandini achieved a record 10 million litres of daily milk procurement, surpassing previous milestones due to increased milk production in Karnataka. While Nandini is a leader in its home state, it trails the Gujarat Cooperative Milk Marketing Federation (Amul), which procures around 26 million litres of milk daily.
Nandini products are already available in parts of India, including Maharashtra (Mumbai, Nagpur, Pune, and Solapur), Goa, Hyderabad, Chennai, and Kerala. Internationally, the brand has a presence in Malaysia, Vietnam, Singapore, the UAE, and the United States.
Nandini’s entry into Delhi signals a significant push for market expansion beyond its traditional strongholds. With a strategic focus on fresh dairy offerings and logistics capabilities, the brand aims to carve out a share in the competitive North Indian market, potentially reshaping the dairy landscape in the region.