Kellogg’s, the renowned breakfast cereal company, has teamed up with Hershey’s, one of the world’s largest chocolate manufacturers, to introduce Kellogg’s Hershey’s Chocos to the Indian market. This unique collaboration aims to elevate the morning meal experience by offering a co-branded cereal variant that combines the delightful taste of chocolate with the goodness of wheat.
Kellogg’s Hershey’s Chocos, shaped like hearts and coated in chocolate, transform a simple bowl of milk into a delectable chocolate dream. While this collaboration marks a first for India, the two industry giants previously joined forces in 2018 to introduce Hershey’s Choco Bits in Japan, which garnered immense popularity among breakfast enthusiasts, especially the younger generation.
The partnership leverages the power of brand licencing, allowing Kellogg’s and Hershey’s to tap into a broader audience. Kellogg’s, known for its successful licencing strategy, collaborates with various brands, including Ferrara’s Brach’s, toy maker Mattel, and Walt Disney, to strengthen its bond with consumers. Similarly, Hershey’s utilizes licencing partnerships to connect with consumers in innovative ways, collaborating with brands, artists, and influencers.
Brand licencing offers a smart strategy for F&B producers to differentiate their products and expand their reach. It not only benefits major players like Kellogg’s but also provides opportunities for smaller bakery and snack producers to venture into new sectors within the F&B space.
The rollout of Kellogg’s Hershey’s Chocos in India is supported by an extensive marketing campaign, including a heartwarming TV commercial featuring a conversation between a young boy and his dog. With the reopening of schools, this delicious breakfast cereal aims to become a cherished part of children’s morning routine, providing them with a boost of energy for their schooldays adventures. The product’s irresistible chocolatey experience may even find its way into their school bags as a delightful snack.
Kellogg’s and Hershey’s are excited to bring together two iconic brands that have long been beloved choices for millions of consumers. Through this launch, they aim to combine Hershey’s premium chocolate experience with the crunch of Kellogg’s Chocos, creating smiles and happiness among millions of consumers through their endearing campaign.