Kolkata-based FMCG company Keventer Agro has joined hands with Disney India’s consumer products business and is launching a food range that is targeted at kids and families. This range of food products-‘Disney Delights’, ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ include milkshakes, milk and frozen savoury snacks.
As part of the collaboration, Keventer Agro will be responsible for the sourcing, manufacturing, and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals.
The first few products in the range, which hit the shelves this month, will include chocolate milkshakes, strawberry milkshakes and plain milk. The packs feature beloved Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, and Frozen, as well as fan-favourite Marvel characters like Iron Man, Captain America, Spider-Man, and more. Other products, including frozen savoury snacks, are due for release in April this year.
Keventer Agro’s chairman and managing director, Mayank Jalan, said, “We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business. With a strong affinity for Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing a fun and flavourful variety of food options.