Keventer Agro is foraying into the paneer and lassi segment under its Metro brand. Metro Paneer and Metro Lassi, which come with a shelf life of 7 days, will initially be available across Bengal. The products will then be available to the rest of the eastern Indian markets within the next two months through their distribution network of more than 1,60,000 retail touch points. All this will happen in a phased manner.
According to the Technopak Report, Keventer is the largest private dairy in the eastern and north-eastern regions. Keventer’s growth has been attributed to its strategically located manufacturing and processing unit at Barasat-Kolkata. Due to its close proximity to the market, the organisation has been successful in lowering the logistics costs and assisting with the supply of fresh stocks with minimum delay to consumers.
Keventer, with its Metro Paneer available in two SKUs, priced at Rs. 75/200ml & Rs. 350/Kg. and Metro pouch Lassi priced at Rs. 10/180ml will try to capture this growing segment.
Additionally, Keventer’s other processing units located at Durgapur, Midnapore, Siliguri, Malda, Patna, and Ranchi, which are primarily involved in the processing and manufacturing of products under the dairy & fresh segment, give the company a competitive advantage to reach the Eastern and North Eastern [markets] to meet demand and supply cycle early.