KFC-Makers of the World’s Tastiest Chicken is putting its iconic bucket into the virtual world, thereby presenting KFC BuckETH-a trendy, collectible NFT-and this is a first for the brand as well as for the QSR industry in India.
With this launch, the brand has proven its presence in the fast-growing Web 3.0 by using the core element of the brand, the signature Bucket, and recreating it in a thrilling new virtual avatar. Danish Sait, an actor, writer, and comedian, and Sharan Hegde, a well-known fin-fluencer, hosted an Instagram Live earlier today to announce the vibrant KFC BuckETH. With thousands of people logging in to witness the launch, KFC-lovers also have a chance to win KFC BuckETH and become a part of the brand’s story in the country.
The Bucket is as iconic to KFC as the signature taste of our chicken. The Bucket is evidence of the brand’s legacy and has been a vital part of many festive moments for customers. The company is excited to usher the Bucket in a new way in the new-age digital world with our first NFT-KFC BuckETH-curated from vibrant designs by budding artists. The KFC BuckETH presents KFC fans with an opportunity to connect with the brand in the most unique manner ever.
Curated in partnership with Blink Digital on the Ethereum blockchain, KFC’s one-of-a-kind KFC BuckETH is a single collectible and will be hosted on OpenSea. It is an ode to the diverse melting pot of culture that is India, as the vibrant artwork is curated by budding talented artists from across the country.
These artists recently came together to celebrate the brand’s milestone of growing to 600 restaurants strong in India, across 150 cities, with 150 unique Bucket designs for each city. The KFC BuckETH displays an amalgamation of these unique designs and is a true representation of the brand’s journey in India whilst celebrating India.
And one final KFC-lover can get their hands on the KFC BuckETH, by professing their love for KFC Chicken. Visit KFC India’s official Instagram handle @kfcindia_official and screenshot the Ultimate Chicken Lover Checklist available on Stories. Fill out the checklist using GIFs, images, or text and post it on your stories while tagging KFC. One lucky winner will win ownership of the coveted KFC BuckETH. And that’s not all. The winner also enjoys a year-long supply of KFC!