Kisanserv, a leading retail chain known for its fresh fruits and vegetables, has announced a strategic partnership with renowned dairy brand Milky Mist. Through this collaboration, Kisanserv will introduce over 200 premium dairy products, including milk, curd, butter, and more, across its stores in Pune and Mumbai.
The expansion is a key move in Kisanserv’s plan to diversify its product offerings, aiming to become a one-stop shop for fresh daily essentials. This partnership will also support the company’s ambitious goal of scaling up to 250 stores and achieving Rs 500 crore in revenue over the next four years.
Niranjan Sharma, CEO of Kisanserv, expressed excitement about the venture, stating, “Our customers have been asking for dairy products alongside our fresh produce. Partnering with Milky Mist allows us to meet this demand while enhancing convenience and driving growth.”
Kisanserv will offer these dairy products at competitive prices, further elevating the shopping experience for its customers and strengthening profit margins. Both Kisanserv and Milky Mist have set aggressive growth targets, and this partnership is expected to benefit both brands significantly in the coming years.