Primal Kitchen, a subsidiary of Kraft Heinz, has announced its venture into the realm of dipping sauces. Established in 2015 with a focus on crafting sauces with fewer additives, Primal Kitchen has since diversified its product line to include salad dressings, marinades, buffalo sauces, and more.
The new line of dipping sauces comes in four enticing variations, each meticulously crafted with clean ingredients. Avocado Lime, tailored for burritos and tacos aficionados, joins Chicken Dippin’, ideal for enhancing the flavour of chicken nuggets or sandwiches. Special Sauce, designed to elevate the classic burger and fries experience, and Yum Yum Sauce, a versatile addition to steak, shrimp, chicken, or vegetable dishes, complete the lineup.
Setting itself apart from conventional options, Primal Kitchen’s dipping sauces are formulated with avocado oil and devoid of soy, sweeteners, and seed oils. With less than 2 grams of sugar per serving, these sauces offer a guilt-free indulgence for health-conscious consumers.
Kraft Heinz’s acquisition of Primal Kitchen in 2018 for $200 million signalled a strategic move to diversify its portfolio and tap into the burgeoning market for better-for-you condiments. At the time, Primal Kitchen emerged as a promising startup brand, resonating with consumers seeking healthier alternatives, while Kraft Heinz sought to revitalize its image amidst a period of stagnation.
With ambitions to become a household staple for restaurant-inspired sauces, Primal Kitchen’s latest foray into dipping sauces reflects the evolving preferences of consumers. Audrey Burger, head of commercial strategy, emphasized the significance of this expansion, noting the increasing prevalence of dipping sauces in American households.
The rollout of Primal Kitchen’s dipping sauces is scheduled to commence in May, with availability at leading retailers including Whole Foods, Thrive Market, Fresh Thyme, and Kroger. As consumers continue to prioritize clean and wholesome ingredients, Primal Kitchen aims to satisfy their cravings with its innovative offerings.