Limited, the company behind the popular India Gate basmati rice, has announced its expansion into the UK market through a strategic partnership with Tesco, one of the country’s leading supermarket chains. This move marks a significant step in KRBL’s efforts to transition from a B2B to a B2C model in the UK, allowing the company to engage directly with consumers who favour premium, aged, long-grain basmati rice.
Akshay Gupta, Head of Bulk Exports at KRBL, highlighted the importance of this collaboration, stating, “Launching our India Gate basmati rice range at Tesco not only strengthens our global market presence but also underscores our commitment to offering high-quality, exclusive products. This partnership is a key component of our strategy to expand into new regions, including Europe and North America.”
With Tesco’s extensive network of 2,904 retail stores across the UK, KRBL is poised to significantly boost its sales and market share in Europe. The collaboration with Golden Acre Foods, Tesco’s strategic partner in World Foods, has been instrumental in facilitating this launch and is expected to provide a robust platform for KRBL’s future growth in the region.
KRBL’s expansion into the UK market comes as part of its broader strategy to increase exports and expand its footprint in international markets. The company remains optimistic about its growth prospects, driven by its ongoing efforts to introduce India Gate basmati rice and other KRBL products to a wider audience, allowing consumers to experience the rich heritage and superior flavour of its offerings.
KRBL plans to continue its expansion in Europe and North America through strategic collaborations and enhanced product offerings, solidifying its position as a global leader in the basmati rice market.