KRBL Limited, the parent company of India Gate Basmati Rice, has entered the low-glycemic index (GI) rice segment with the launch of India Gate Uplife Lite Everyday Rice, strengthening its footprint in the health-focused FMCG category.
The new variant is part of the India Gate Uplife portfolio, a health-forward brand introduced last year to cater to modern consumers seeking nutritious everyday staples. With this launch, the company aims to broaden its range of value-added rice offerings designed to support steady energy release while fitting into regular household diets.
Ayush Gupta, Head – India Business at KRBL Limited, said the expansion reflects the company’s ambition to build a meaningful presence in the proactive health and wellness space and position Uplife as a trusted lifestyle partner for younger consumers. He added that innovations such as low-GI rice are intended to promote balanced blood sugar, sustained energy, and reduced post-meal fatigue, reinforcing KRBL’s commitment to healthier daily food choices.
India Gate Uplife Lite Everyday Rice is positioned as a fat-free and trans-fat-free staple that delivers a lighter eating experience while remaining suitable for routine consumption. The product targets the growing demand for staples with functional health benefits and aligns with rising consumer interest in low-GI food options that support balanced nutrition and active lifestyles.
With this launch, KRBL is seeking to strengthen its presence in the emerging better-for-you staples segment while extending the India Gate brand into the broader health and wellness ecosystem.