To captivate hearts and taste buds alike, Lay’s has unveiled its latest creation: Shapez Heartiez. This groundbreaking addition, featuring the brand’s first-ever 3D heart-shaped potato-based pellet, represents Lay’s commitment to pushing the boundaries of snacking innovation.
Diversifying its portfolio, Lay’s, a leading potato chip brand in India, introduces Lay’s Shapez Heartiez under its new sub-brand, Lay’s Shapez. This strategic move aims to cater to the growing demand for playful shapes, textures, and flavours in the potato-based pellet chip market.
With Shapez Heartiez, Lay’s reaffirms its status as a beloved brand, continuously delivering fresh and exciting experiences for consumers. Available in both Caramel and masala flavours, this diverse lineup ensures there’s a Heartiez for every palate.
Expressing her enthusiasm for the launch, Saumya Rathor, Category Lead, Potato Chips, PepsiCo India, stated, “Lay’s Shapez Heartiez embodies our commitment to injecting creativity, fun, and flavour into the snacking experience. From the unique heart-shaped pellets to the vibrant packaging, every element invites consumers on a delightful journey.”
Lay’s Shapez Heartiez is priced affordably at INR 5, 10, and 20, making it easily accessible across all retail and e-commerce platforms. This launch underscores Lay’s dedication to continuous innovation and portfolio expansion, ensuring it remains at the forefront of redefining the snacking landscape for consumers nationwide.