To show its dominance in the food and beverage (F&B) industry, Lite Bite Foods (LBF) concludes the year 2023 with a flourish by unveiling 10 new launches across India in December. Notably, the company has expanded its presence into Tier 2 cities such as Kochi, Mohali, and Faridabad, solidifying its position as one of India’s largest and most innovative F&B retail companies.
LBF’s strategic expansion into key markets like Bangalore, Kochi, and Gurgaon, along with its successful establishment in Tier 2 cities, highlights the company’s agility and strategic prowess. This series of launches not only strengthens LBF’s market presence but also cements its reputation as a formidable player and trendsetter in the ever-evolving culinary landscape.
Rohit Aggarwal, Director of Lite Bite Foods Pvt. Ltd., expressed, “Lite Bite Foods stands as a frontrunner in the F&B industry, setting new benchmarks through remarkable expansion and ground-breaking launches. Our relentless pursuit isn’t just about growth; it’s a commitment to redefining culinary experiences. Each launch signifies our dedication to pushing boundaries and creating exceptional moments.”
Since its inception in 2002, Lite Bite Foods has revolutionized the F&B industry by seamlessly blending traditional and contemporary concepts. The company has entrenched itself in key cities across India and internationally, operating 44 Punjab Grill outlets, 17 YouMee outlets, 32 Street Food by Punjab Grill, and 27 Asia 7 establishments.
The expansion into Tier 2 cities, such as Kochi, brings the delightful taste of Sushi, Dim Sums, and Ramen through YouMee, spreading culinary joy to every corner of those urban areas. LBF’s commitment to innovation, coupled with a dedicated team, solidifies its position in key markets and global arenas. These strategic moves reflect the company’s commitment to broadening its footprint, tapping into new markets, and catering to diverse demographics.
With a focus on expanding accessibility and offering innovative culinary experiences, Lite Bite Foods is poised for widespread growth and customer satisfaction. The company’s culture fosters collective growth and achievement, uniting every team member towards common goals.