The company will debut a new logo and colour palette as part of its new identity, which smoothly crosses the limits of visual media to bring the hearty-meaty experience to life.
Licious has relaunched its brand identity. The brand will have a new logo and colour palette as part of its new identity, which will smoothly transcend the borders of visual media to bring the hearty-meaty experience to life.
Licious, India’s most popular meat brand, has triumphed over Indian consumers’ kitchens and hearts with a perfect blend of high-quality goods and unrivalled experience. It has catered to Indian consumers’ highly evolved palates by providing higher quality, fresh goods, as well as streamlining the meat purchasing process with cutting-edge technology and producing an overall joy by changing the way India perceives meat! Furthermore, empirical research reveals that brand identities should be refreshed every seven years. The change in Licious’ identity corresponds with the company’s seventh anniversary.
“Licious was established by meat lovers, for meat lovers,” Santosh Hegde, VP-Brands, Licious, remarked. Customers and the brand are both live, breathing entities. As a result, innovation and evolution are not only important, but also vital to human progress. Licious has effectively transformed the way people in India think about meat and seafood in terms of quality, purchasing, and consumption. We have begun a movement as the torchbearer, and we must live up to it! As a result, the company’s brand identity has been refreshed.”
“We operate in a market that is continually developing, expanding, and disrupting in terms of customer, category, and competition.” Our new brand identity will allow us to not just remain ahead of the curve, but to forge ahead of it. We will invest in establishing properties across many consumer touchpoints in the coming months to help tales and storylines that will give the Licious of future a more distinct shape,” he added.
The logo, which is made up of smokey grey, hearty red, and creamy white, is meant to evoke the lusciousness of meat – the taste, texture, and perfume of the eating experience. The flowing and luscious textures of meats, fish, and poultry products are strongly referenced in the logo and other graphic aspects. The patterns, which can be seen across all touchpoints of the brand’s engagement with its stakeholders, are little but delightful elements.
The new brand identity is reflected in the app, website, offline stores, packaging, messaging, and all other branded assets. All of the graphics in the brand’s signature are inspired by the logo’s visual character and shape.
Licious has used 100 percent traceable and sustainable sourcing techniques since its debut in 2015, setting industry standards. The Bangalore-based company is also the largest direct-to-consumer (D2C) brand in India to be accredited with FSSC22000, one of the world’s most stringent food safety standards. Licious is the first firm in the category to adopt a vow to achieve total ESG compliance, thanks to its sustainability purpose. Licious, which is present in 27 Indian cities, caters to a significant number of Indian families, delivering over 2 million orders every month.