Lotte India, part of South Korea’s Lotte Group, has launched its flagship biscuit snack brand PEPERO in the country, with a bold revenue target of ₹2,000 crore for 2025 as a pledge to expand its Indian portfolio. The launch marks the company’s entry into India’s fast-growing biscuit snack segment.
Available in two variants — Original and Crunchy — PEPERO is positioned in the mass-premium category, with Gen Z consumers as its core target. “This is a ‘made-in-India’ product, slightly sweeter than the Korean version, tailored to Indian taste preferences,” said Milan Wahi, Managing Director of Lotte India.
With 377 million Gen Z consumers in India, Wahi noted that the launch is aligned with shifting snacking habits driven by lifestyle, identity, and emotional resonance. “PEPERO celebrates diversity,” he added.
Lotte has invested ₹475 crore in its Rohtak manufacturing facility in Haryana, the company’s first outside Korea. Of this, ₹225 crore is earmarked specifically for the PEPERO business, while ₹15 crore will fuel the brand’s marketing campaign.
The product lineup includes:
- Original PEPERO – ₹20 (regular), ₹50 (home pack)
- Crunchy PEPERO – ₹30 (regular), ₹70 (home pack)
India is the first launch market outside Korea, with exports planned to the Middle East and Far East. Lotte also plans to introduce India-specific PEPERO variants shortly.
Globally, PEPERO is Korea’s No. 1 biscuit snack, with an existing market value of USD 1.3 billion, and Lotte aims to scale it to USD 13 billion in the next decade.
As India’s biscuit and snack segment witnesses rising demand for globally inspired but locally adapted products, companies like Lotte are tapping into this appetite with affordable indulgence, localized flavors, and smart pricing. With regulatory stability, strong manufacturing infrastructure, and an export-friendly base, India is fast becoming a launchpad for global snack brands.