LT Foods is accelerating its push into value-added and ready-to-eat (RTE) foods, aiming to increase the segment’s contribution to 5% of total group revenue by 2030, up from the current 2–3%. The company is banking on rising demand for convenient global and Indian cuisines and robust traction across digital commerce channels.
The value-added portfolio (VAP) — which includes Daawat meal kits, Kari Kari roasted rice crackers, and instant rice cups — currently generates nearly ₹200 crore in revenue. Around 40% of this comes from India, with the remainder contributed by international markets such as the US, Europe, the UK, the Middle East, and the Asia-Pacific region.
Amit Mehta, Managing Director of the Kameda-LT Foods joint venture and Vice-President for the food business at LT Foods, said the company is not merely participating in existing categories but building entirely new ones. He added that LT Foods is focused on introducing global cuisines to the Indian market while simultaneously expanding the reach of Indian cuisine overseas.
The company is witnessing strong momentum in metropolitan markets across South, West, and North India, driven largely by urban consumers. Growth is particularly strong in e-commerce and quick commerce channels, which are outpacing traditional offline retail formats as consumers increasingly shift their food shopping online.
In addition to strengthening its online presence, LT Foods is boosting on-the-go consumption channels. Kari Kari rice crackers are currently being served on IndiGo flights, and the company has expanded vending machine placements at key airports across India.
Mehta noted that the Indian market for modern meal solutions and rice-based snacking is estimated at ₹2,000–4,000 crore, and LT Foods aims to secure a substantial share of this fast-evolving space.
Reinforcing its global ambitions, the company recently announced the acquisition of Hungary-based Global Green Europe Kft for approximately ₹256 crore. The move is expected to enhance LT Foods’ presence in overseas markets and support the expansion of its packaged and RTE food portfolio.
The expansion marks a strategic shift for LT Foods as it leverages changing consumption habits, rising convenience demand, and growing international appetite for Indian food products to fuel long-term growth in its value-added business.