Agriculture and horticulture from across Assam displayed a wide range of their products to importers from Sri Lanka, Dubai, Bangladesh, Oman, the Netherlands, Singapore, and Greece.
Mr. Zulfikar, director of LULU Group, stated that due to the positive approach of the Assam government and APEDA, LULU has decided to start trials of sourcing ginger from Assam and they will be starting trials of 150 MTs of ginger sourced from Assam within the next fortnight.
Upon the successful trials, long-term agreements will be finalised with support from APEDA and the state of Assam Agricultural and Processed Food Products Export Development Authority (APEDA), which organised a one-day International Buyer-Seller Meet (IBSM) on March 10, 2022 in Guwahati.
The objective of the IBSM was to promote the exports of potential agricultural and processed food products from Assam and other north-eastern states and provide market linkage to the producers.
Importers from Sri Lanka, Dubai, Bangladesh, Oman, the Netherlands, Singapore, and Greece were present, with fresh fruits and vegetables, processed food products, black rice, red rice, pulses, maize, biscuits, cookies, and bakery products, honey, dairy products, and processed meat on display. Besides organic tea and coffee spices, the Agriculture Department of Assam is ready to support trade and tie up FPOs with all exporters and importers present in the buyer-seller meet. Also, during recent times, APEDA has been continuously tapping the export prospects of horticulture products in the international market with buyers.
With this IBSM, it is expected that markets like Oman, the Netherlands, Sri Lanka, Greece, the UAE, and Bangladesh will source the vast untapped potential of North Eastern products.