It has relaunched a new line of chocolate beverages, as well as hot and cold coffees.
Donuts and coffee go together like peanut butter and jelly. This tradition has been maintained by the prominent metropolitan lifestyle in the United States, where the dup is a must-have combo. Recognizing this, Mad Over Doughnuts (MOD) is introducing a new line of hot and cold coffees, as well as chocolate drinks, to complement its handcrafted, fresh donuts.
Hot brewed coffees such as cappuccino, hazelnut latte, café mocha, and trademark hot chocolate are available in QSR locations. The business is certain that the overtones of bitter-sweet dark chocolate swirling with the delicate textures of the doughnut, as well as the flavorful taste of coffee with the warm ganache, will leave diners wanting more. The brews are delicately roasted with a gentle combination of Arabica coffee beans, which lends a pleasing fragrance.
With this introduction, MOD is reaffirming its customer-centric strategy with this product, improving the consumer dessert and beverage experience and providing a great alternative for people on the go. Along with their favourite delicacies, customers will be able to enjoy an INR 50 discount on the purchase of a doughnut and a beverage of their choice.MOD began as an organised retail chain in 2008 to provide gourmet-style, freshly produced donuts in India, and has since expanded from a single shop in Noida to over 100 outlets across the country. It has an offline presence in Mumbai, Pune, Delhi, Bengaluru, and Chennai, as well as a booming online presence through its website, madoverdonuts.com, and active social media involvement.