Marico Ltd, the maker of Saffola, expects its foods business to outpace its edible oil vertical within the next three to four years, Managing Director and CEO Saugata Gupta said.
The FMCG major’s food portfolio crossed ₹900 crore in FY25, contributing 11% to its domestic business, while registering 33% growth. In contrast, the edible oil segment contributed 19% but delivered only low single-digit volume growth.
“As far as Saffola is concerned, we continue to grow the foods franchise, which is more profitable than edible oil. Maybe three to four years from now, Saffola foods could become bigger than Saffola edible oil,” Gupta told PTI.
Marico is expanding its Saffola range across oats, masala oats, honey, muesli, and snacks like Crunchiez, while also leveraging brands such as True Elements and plant-based nutrition label Plix. The company sees significant headroom in improving penetration and awareness, particularly in oats and honey.
Overall, Marico is targeting 25% growth in its foods segment, backed by rising consumer demand for “better-for-you” products. Gupta emphasized that the company will not introduce new food brands, relying instead on Saffola, True Elements, and Plix to drive growth.
On the broader outlook, Gupta reiterated Marico’s ambition of doubling revenue in five years — from ₹10,000 crore in FY25 to ₹20,000 crore by 2030. “Our core must deliver high single digits, diversified businesses should grow 20% plus, and international business needs double-digit growth. I believe we should be able to do that,” he said.
The company is also making steady investments in manufacturing, automation, and digital capabilities, including artificial intelligence and analytics, while maintaining robust advertising and promotion (A&P) spends. “Brand equity is critical, especially as we diversify. Our A&P investment will continue to remain strong,” Gupta added.
Marico, which also owns flagship brands like Parachute and Livon, continues to see health and wellness as the next growth engine, with Saffola at the center of its food expansion strategy.