Marico has launched Saffola Soya Bhurji, and is hence expanding its plant-based protein portfolio with the— a delicious, protein rich snack which can be prepared in just 5 minutes. With this launch Marico’s plans to strengthen its base in both healthy foods and ready-to-cook segment in India with products that cater to the needs of consumers today.
There is a huge demand for healthy yet tasty snackable items and that is why the company launched a first-of-its-kind, soya-based tasty, instant snack. Previously, the Company had launched Saffola Mealmaker Soya Chunks marking its entry into the plant protein category. Saffola Soya Bhurji is the result of Marico’s drive to constantly innovate, keeping in mind the ever-changing consumer trends.
Saffola Soya Bhurji has been launched in the versatile Magic Masala flavour. It packs an immense 12.6 gm protein per serving— giving 2X protein as compared to any other popular packaged snacks, making it a power-packed snack for any occasion. It comes in a 35-gm pouch priced at Rs. 15. It has been launched in West Bengal, Delhi, and Mumbai across general trade. The product will be available across the country in a phased manner. The pack also comes with an easy marker for water, which can be used to prepare the Bhurji. It is also available across modern trade and major e-commerce platforms.
Sanjay Mishra, chief operating officer (COO) – India Business and chief executive officer (CEO) – new business, Marico has said “Saffola has become a mainstay in the Indian healthy snacking market. In line with its promise of providing health products that don’t compromise on taste, we have launched Saffola Soya Bhurji. With plant-based protein phenomenon growing rapidly in India and consumers seeking healthy protein rich convenient options, our latest innovation will become a go-to snack for them.