Marico, a prominent player in India’s FMCG sector, has unveiled its latest offering, Saffola Muesli with Flavor Pops. This launch aims to strengthen Marico’s foothold in the adult breakfast market, capitalizing on the brand’s success and reputation built over years of innovation. Known for being India’s leading brand in oats and expanding into categories like peanut butter and honey, Marico continues to innovate to meet the ever-changing preferences of its consumers, making nutritious breakfast options more exciting.
Saffola Muesli, introduced in three enticing flavours—Kesar Crunch, Berry Crunch, and Choco Crunch—promises a delightful and satisfying breakfast experience. These variants, inspired by flavours that pair well with milk, bring a rich and aromatic Kesar, fruity Berry, and indulgent Chocolate option to the table. The unique Flavor Pops format ensures a burst of flavour and crunch with every bite, thanks to the natural blend of multigrain and millet that keeps it crunchy till the last bite. Additionally, each variant is enriched with a mix of 15 different fruits, nuts, seeds, and millet, making it a nutritional powerhouse.
Vaibhav Bhanchawat, Chief Operating Officer for India & Foods Business at Marico Ltd., stated, “Our entry into the Muesli category marks a significant milestone that aligns with our brand’s commitment to offering ‘better for you’ products with a ‘taste first’ approach. We recognize the growing demand for nutritious and convenient breakfast options that also provide an exciting and uplifting start to the day. Much like the success of Saffola Masala Oats, our aim was to bring a new level of excitement and familiarity to Muesli. We believe the unique Flavor Pops in our Saffola Muesli range will brighten up mornings and help consumers take on the day with energy and enthusiasm.”