Mars Wrigley’s extensive portfolio of ice cream products has just gotten bigger, alongside its Dove ice cream bars, M&M’s sandwiches, Snickers ice cream bars, Twix ice cream bars, and Kind frozen bars. The confectionery giant announced three new additions to its lineup: Dove Mini Sticks with Dark Chocolate & Almonds, Twix Cookie Dough Ice Cream, and M&M’s Cookies and Cream Ice Cream Cookie Sandwiches.
The M&M’s offering is two candy-filled chocolate cookies stuffed with ice cream containing baked chocolate cookies. For the Twix ice cream tubs, the company took inspiration from Twix Cookie Dough.
The new products will roll out this month and be fully available nationwide starting in March.
Mars Wrigley aims to triple the size of its ice cream business to $1.1 billion in global sales by 2024. Mars Ice Cream’s general manager, Shaf Lalani, said the company prioritizes having products for different kinds of consumers: Dove for premium ice cream fans, Kind for dairy-free consumers, and more mainstream options like M&M’s and Twix.
Ice cream does not show signs of cooling down. The global market for the dessert staple is projected to be worth $105 billion annually by 2029, according to Fortune Business Insights.
Snack and confectionery brands have gained prominence in grocery store freezers in recent years as the ice cream space has become more lucrative. Last year, Dreyer’s Grand Ice Cream collaborated with Mondelēz International to debut a line of Oreo ice cream products, including bars, cones and sandwiches. Earlier this month, Hershey and Unilever announced a collaboration to release seven new frozen treat products under the Reese’s brand.
Despite ongoing inflation and a troubling economy, it’s likely consumers will still be willing to purchase treats like ice cream throughout 2023. In Mondelēz’s most recent consumer snacking survey, 80% of respondents said it’s important to have moments of indulgence these days.