The no-sugar-added fruit snack is available across 24 cities in North and East India.
McDonald’s Happy Meal now comes with Dole’s Pineapple TidBit Fruit Bowls across North & East India.
McDonald’s India – North and East has strategically collaborated with Dole Sunshine Company (Dole) to offer Dole Pineapple TidBit Fruit Bowl as a side dish in the beloved Happy Meal. This association is a part of McDonald’s commitment to offering more wholesome, balanced choices to its customers and to providing another convenient platform for Indian customers to access Dole’s healthy snacks.
McDonald’s has been evolving its menu, adding wholesome and balanced choices to its menu so customers and their families can feel good about Happy Meal and McDonald’s. Dole’s Pineapple TidBit Fruit Bowl is a nutritious snack with no sugar added, no artificial colour, no artificial flavouring agent, and no preservatives. The delicious, naturally sweet snack is available at McDonald’s restaurants across 24 cities in North and East India. The Dole Fruit Bowl makes a convenient and healthy companion to the Happy Meal and is also available to order ala carte at just ₹50 for anyone to enjoy a delicious serving of fruit with their McDonald’s meal.
Talking about the partnership, Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East, said, “In our endeavour to provide a delightful experience to our customers and meet their evolving food and beverage needs and aspirations, we keep refreshing our menu with meaningful customer-centric choices. Through the introduction of the Pineapple TidBit Fruit Bowl to our happy meal menu, we are offering a wholesome choice of natural goodness of fruit to our customers. We are hopeful that this association will further enhance the feel-good, delicious experience of our Happy Meal customers. “
Aashim Malhotra, VP & Managing Director, APAC, Food & Beverages Group, Dole Sunshine Company, said, “The Happy Meal is a delightful childhood memory for many, and we’re thrilled to join forces with McDonald’s to include Dole’s Pineapple TidBit Fruit Bowls as a side.” Since Dole’s launch in India in 2020, our aim has been to make good nutrition accessible to Indian consumers, in line with our ‘Sunshine For All’ vision. We are happy to now offer the goodness of the earth to all McDonald’s customers in North and East India in the form of a delicious, healthy, and convenient fruit bowl. This partnership is a positive endorsement for Dole’s line of healthy snacks, both in terms of taste and nutritional content. “
This partnership with McDonald’s reinforces Dole’s commitment to delivering on the Dole Promise, a set of six promises around people, planet, and prosperity. Two of these promises are zero processed sugar in all Dole products and providing access to good nutrition for 1 billion people by 2025.
Dole offers a range of fruit-based and clean-label healthy snacks in India, covering 100% fruit juice, organic dried fruits, jellies, and fruit bowls.
About McDonald’s India-North and East: McDonald’s restaurants in the North & East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers in India and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its 150 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, and McDelivery for customer convenience and experience.
About The Dole Promise
In June 2020, Dole Asia Holdings announced the Dole Promise, with its three pillars around nutrition, sustainability, and the creation of shared value.
Better for People: Access to sustainable nutrition for 1 billion people by 2025, moving towards zero processed sugar in all Dole products by 2025.
Better for Planet: Zero fruit loss from Dole farms to markets by 2025; zero fossil-based plastic packaging by 2025; net zero carbon emissions in Dole operations by 2030.
Better for all Stakeholders: Dole will continue to positively impact all farmers, communities, and people working for Dole through its commitment to equal opportunity, living wages, and an ever-increasing level of safety, nutrition, and wellbeing. The company also seeks to advance human rights within its direct operations and supply chains by building a culture of transparency and accountability.