McVitie’s, a renowned name in the biscuit industry, has reintroduced its Cookies and Creams range under the “McVitie’s Tasties” brand, complete with a vibrant new look. Known for its iconic Digestive and Hobnobs biscuits in India, McVitie’s is expanding its product line to include a delectable assortment of cookies and creme biscuits.
The revamped McVitie’s Tasties range includes three delightful sandwich creme biscuit variants: Double Choco, Choco-Vanilla, and Choco-Orange. Additionally, the range offers three cookie variants: butter, cashew, almond, and coconut. Each variant starts at an affordable price of ₹10 and is available at various other price points to cater to a wide audience.
The new flavours are crafted to provide a tantalizing taste experience while maintaining affordability. McVitie’s has focused on quality and indulgence, evident in the modern, eye-catching packaging designed to attract consumers and enhance the snacking experience. The packaging not only improves visual appeal but also ensures product freshness and convenience.
Ritesh Gauba, Country General Manager for India at Pladis Global, shared his excitement, stating, “At McVitie’s, our mission is to meet the desires of our consumers. The new cookies and creams range under McVitie’s Tasties is a testament to our dedication. From extensive market research to using the finest ingredients, every aspect of this range showcases our commitment to excellence. We aim to deliver a delightful snacking experience that resonates with the Indian palate and offers excellent value for money. Our goal is to create joyful and memorable moments with every bite.”
Pawan Jagnik, Head of Marketing for India at Pladis Global, also expressed his enthusiasm about the relaunch, saying, “We are thrilled to reintroduce our cookies and creams under the McVitie’s Tasties range with a fresh new look. McVitie’s has long been associated with Digestive and Hobnobs in India, and this relaunch underscores our commitment to expanding our indulgent offerings. Through rigorous market research and understanding consumer preferences, we have created a range that goes beyond expectations. This relaunch is about more than meeting consumer needs; it’s about crafting those magical moments of joy and satisfaction that define the McVitie’s experience.”
McVitie’s has leveraged comprehensive market research to develop the McVitie’s Tasties range, ensuring that the products align with the preferences of Indian consumers. The brand’s new approach integrates local tastes with contemporary, premium packaging, reinforcing McVitie’s commitment to quality and craftsmanship.