Troo Good, a millet-based snack company in India, aims to achieve Rs 100 crore in revenue during the current fiscal year. The company plans to expand its production capacity, introduce new products, and establish a pan-India presence. Troo Good CEO Raju Bhupati stated that the company generated Rs. 53 crores in revenue in the previous fiscal year and aims to become a nationwide nutritional food brand in the coming years.
Troo Good primarily sells millet chikkis, with the Rs. 5 and Rs. 10 price points being popular among consumers. The company currently operates in Andhra Pradesh, Telangana, Karnataka, Odisha, and Chhattisgarh but intends to expand its presence across the country within this fiscal year. To support its growth, Troo Good plans to establish two additional manufacturing units, one in Chhattisgarh and one in either Haryana or Karnataka. The company emphasizes sourcing raw materials locally and employing local people to maintain affordable pricing for its snacks. Approximately 90% of the workforce in the manufacturing units consists of local women, with each factory employing over 50 people.
Troo Good’s products are available in around 30,000 outlets, including kirana stores and modern formats, as well as in 20,000–25,000 schools, offering nutritious alternatives in school canteens. The company has also partnered with police canteens, Jan Aushadi stores, and various medical stores across India. Troo Good recently secured funding of USD 8.4 million, which will be utilized to establish new manufacturing units and introduce new products such as millet-based noodles and cookies. In addition to the domestic market, the company plans to begin exporting to the United Arab Emirates this financial year.
Troo Good is aligned with the Indian government’s recognition of this year as the International Year of Millet and its focus on millets as a long-term solution for food and water resource management. The company collaborates with government entities like Niti Aayog on initiatives to raise awareness about the benefits of millet. Troo Good will launch its first advertising campaign in September-October and work closely with Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs) for recruitment and procurement of raw materials. The company also provides a revenue share to SHG women.