Millet-based snack startup Troo Good has raised $9 million in a funding round led by Puro Wellness, with participation from Oaks Asset Management and V Ocean Investments. The Hyderabad-based company plans to use the capital to expand its infrastructure, strengthen distribution, and drive product innovation in the healthy snacks market.
“These funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products,” said Raju Bhupati, founder and CEO of Troo Good.
Founded in 2018, Troo Good currently sells over 3 million units of millet-based snacks daily, including its popular millet chikkis. With the fresh funding, the company aims to further enhance its manufacturing capabilities and capture a larger share of the growing healthy snack market. This latest funding round brings the company’s total raised to approximately ₹130 crore, following a ₹55 crore Series A round in November 2021.