EatFit, one of India’s major healthy food platforms, has named Mithila Palkar as its brand ambassador for their multigrain pizza line. It is the country’s sole national brand that offers this unique, healthy promise.
Curefoods’ main brand has been on a mission to make eating healthy, enjoyable, and sustainable while selecting exquisite flavours that appeal to the Indian palette. Following the remarkable success of its Kulcha Burgers, it is now considering offering daily versions of entertainment dishes such as burgers and pizzas. EatFit is offering a variety of multigrain pizzas that will be offered in over ten cities throughout India in the coming months.
Mithila Palkar, who rose to prominence with her extremely popular OTT work, is now a household name. She portrays a modern yet real Indian attitude that is honest, joyful, and friendly—something that today’s millennials and Gen-Z enjoy and connect to. This is in line with the brand’s character, which is “honestly Indian” and dedicated to offering healthy deliciousness packaged in authentic Desi flavours in the fast-food industry. It does this by not using preservatives in its meals and by utilising only natural sauces.
The company will debut two ad films starring Mithila, which will air during key sporting events through the first quarter of 2022 and will be enhanced further via OTT channels and social media. These films, created by the company’s creative agency Purple Mango, will kick off a three-year partnership between the brand and Mithila.
Gokul Kandhi, EatFit’s business leader, expressed his opinions on the collaboration, saying, “We are delighted to welcome Ms. Mithila to the team. We hope that this partnership will cast the brand in a fresh light that is consistent with the brand identity that we are attempting to establish. In 2022, we will place a heavy emphasis on marketing and advertising initiatives aimed at our millennial demographic, particularly those with a strong interest in sports. Mithila is the ideal representative for these target audiences. Like the EatFit brand, she exudes genuineness and is really Indian at heart. We are delighted to work with her on other initiatives in the future.”
Palkar stated of the brand affiliation, “I’m thrilled to be joining EatFit as a brand ambassador and launching these new commercial videos to promote their new line of tasty and nutritious multigrain pizzas. I am in awe of their efforts and dedication to providing Indians with honest and good cuisine. This is a fantastic chance for me to spread the word about healthy eating among those who follow me, and I am honoured to be a part of spreading this wonderful message. What they’ve developed is genuinely great, and it ought to be shared with more people.”